The Small Business Development Center, along with Suffolk Economic Development will present a free small business seminar, “Staying Relevant to a Changed Customer” from 8:30 to 10 a.m. on Oct. 8 at The Second Floor, located at 136 S. Main St., above Embroidery Inc.

This seminar, facilitated by Marc Willson, is designed to examine how economic conditions have changed the way customers shop and buy. Independent retailers need to understand the new economy in order to survive and thrive in business, and this seminar is geared to helping them move forward in today’s ever-changing market.

Willson brings 35 years of retail experience to bear in helping retail, restaurant, and tourism-related small businesses refine and promote their concepts to the public.

In his role with the SBDC, Willson meets with small businesses owners throughout Virginia as part of the Small Town and Merchant Program, providing confidential one-on-one counseling in partnership with the local SBDC office.

This seminar will help businesses learn to:

• Adapt to a new economy
• Differentiate and define your customer
• Master retailing basics
• Market and advertise
• Make your business a shopping destination
• Build your brand
• Merchandise strategically – including window displays

To register or for more information, call Deanna Holt at 514-4049 or email dholt@suffolkva.us.