From Labor Day until Veterans Day, sweetFrog is offering customers the opportunity to donate $5 to Our Military Kids in exchange for six monthly BOGO coupons good on visits between October and March.

When customers text KIDS to 52067 they will be prompted to make a $5 donation. Once a donation is complete, customers will receive one BOGO coupon per month directly to their mobile device over the following six months.

“We are so grateful for sweetFrog’s support, which will go directly toward helping the children of true American heroes,” said Linda Davidson, co-founder and Executive Director of Our Military Kids Inc.

“We’ve learned over the years that one of the best ways to serve our veterans is by helping to give their kids as normal a life as possible. Sports, fine arts, camps and academic tutoring programs help nurture and sustain children during a deployment or a parent’s lengthy recovery and/or rehabilitation.”

Local sweetFrog stores will also play a part in the promotion by hosting appreciation parties for military families at locations nationwide.

“We are honored to be partnering with Our Military Kids and the opportunity this gives sweetFrog to help the families of American heroes,” said Matt Smith, chief marketing officer for sweetFrog. “We believe in the well-being of families and this national partnership also gets our network of great shops involved.”