Suffolk’s Massimo Zanetti coffee processor was among 14 specialty food companies from Virginia exhibiting at the Winter Fancy Food Show in San Francisco, Calif., on Jan. 11-13.

Senior Marketing Manager Dennis Crawford said the show was an important activity for Massimo Zanetti’s Suffolk facility, especially, because the company was able to promote its products that are processed in Suffolk.

“It gives them a chance to find the brand and the product,” he said.

The company especially promoted its Kauai brand, which is grown in Hawaii — on the largest coffee farm in the United States, with more than 4 million trees — and roasted, ground and packaged in Suffolk.

“This particular brand is responsible for several jobs, both from a product management standpoint here in Portsmouth and the production facility in Suffolk,” Crawford said.

Although Kauai coffee is sold in grocery stores, it goes mostly to upscale restaurants and markets, Crawford said.

The brand includes flavored coffees like coconut caramel crunch and vanilla macadamia nut.

“We’re trying to stay true to Hawaii flavors,” Crawford said, revealing that two new flavors will be introduced this year.

Hawaii is the only state in America that has the temperatures and the climate to grow coffee, Crawford said.

But it’s the people in Suffolk who make it happen once the coffee is grown.

“The people and the associates we have from the community working in the facility, without them we don’t have great products to offer,” Crawford said. “It’s the people in the facility that make the difference. I’m always grateful to everyone there that makes a good product.”