SweetFrog Enterprises has announced a new program that will benefit The Salvation Army and its Christmas Assistance, a program is designed to help the less fortunate in our community during the Christmas season.

Through the Scoop & Cookie Drive, sweetFrog shops nationwide will sweeten up the holidays by collecting new plush toys and stuffed animals to help families in need celebrate Christmas.

“When we discovered there was a shortage of gifts for children under the age of 3 years old last year, we decided to do something to fix it,” said Matt Smith, chief marketing officer for sweetFrog.  “SweetFrog is proud to support The Salvation Army in collecting new stuffed animals in our stores to give to our youngest population this Christmas.”

All sweetFrog shops will display collection boxes, and customers are encouraged to donate new, small stuffed animals or plush toys in the boxes provided.

For every new stuffed animal or plush toy donated, sweetFrog will reward the customer with a BOGO card.

The drive will conclude on Dec. 1.